Browsing plastic surgery websites can illustrate the range of approaches different practices take to communicate with potential patients. You’ve probably noticed the differences if you spent a bit of time online researching plastic surgery. Whether you’re in Tucson or Tuscaloosa, plastic surgeons offer distinct styles on their websites. See if these sound familiar:
- The Textbook Approach — Some surgeons offer information about the procedures down to the most minute detail, without providing a glimpse of their own personality. It’s clinical and clean, a just-the-facts attitude.
- The Billboard Strategy — These are the websites that seem to have deals everywhere you look, all highlighted in bright colors with procedure prices featured prominently. With few procedure details, these websites take a lighter approach that appeals to many patients.
Of course, both of those approaches are valid and can be successful. With my own website, I’ve tried to strike a balance of information and personality by offering some of my own opinions about the procedures I perform, while giving readers enough specifics to make an informed decision.
When you peruse plastic surgeons’ sites in search of your ideal physician, ask yourself whether the tone matches up with what you expect from your medical care.