Everyone seems to be on Facebook these days, from your high school sweetheart to your favorite restaurant. Social media has changed the way people interact with one another, and it’s also changed the way companies and organizations interact with the public. As a plastic surgeon, I understand that my patients from Palo Alto and other cities throughout the Silicon Valley want to feel connected to the friends, family, and businesses that enrich their lives. To rise to these standards, my practice maintains an active presence on Facebook and other social media networks.
A business’ social media page often serves many purposes. It can act as an additional line of communication, enabling customers to reach out directly to the company with questions and concerns. It can also provide a platform for users to share honest experiences. And a well-maintained Facebook Page can also be a great resource for people looking for industry-related news and innovations. I often share news and tips about plastic surgery, cosmetic products, and overall well-being on my practice’s page. This helps patients stay informed about their favorite services and treatments.
Engaging through social media isn’t just beneficial to patients, though. It also helps me as a surgeon and the other members of my medical team understand what our clients want. We can better offer patients the options they desire when we see their personalities emerge online. Facebook is a place where patients and medical practitioners can connect on a candid, more casual level, and this helps build a relationship based on trust. That makes for better outcomes on surgical and non-surgical procedures, as well as more satisfaction all around.