Social media has permanently changed the way we interact, socialize, and even do business. As a plastic surgeon in Boston, I value the opportunity to connect with my increasingly diverse, tech-savvy patients in a way that’s convenient for them — which means maintaining a robust online presence.
My practice’s active Facebook Page and blog are both wonderful platforms for sharing information and starting conversations. My staff and I regularly update these pages with industry news, events at the practice, and even lighthearted photos from around the office. Patients are free to ask questions and talk to us, and I’m thrilled to provide an open, accessible channel of communication.
But it’s not just my current patients who benefit from my online presence. Prospective patients also use Facebook and other Internet mediums to reach out to us during their initial search for doctors. While my website is somewhat formal and polished, social media platforms give me the opportunity to reveal more of my personality. Getting to know me and my practice on a deeper level before the first consultation can be invaluable for a patient’s peace of mind — and in an industry such as plastic surgery, a human connection goes a long way.