As with many ethical plastic surgeons devoted to the best possible practice of medicine, I am disturbed by news of a “quick” and “inexpensive” facelift company posting bogus reviews to online review sites in an effort to boost business. According to recent news reports, the management of Lifestyle Lift, Inc. instructed employees to post reviews, comments and testimonials as “satisfied clients” who have had procedures. Company representatives flooded the internet with glowing reports about a procedure that they did not actually have. The company also aggressively fought to have posts removed from legitimate customers who were NOT so pleased with their Lifestyle Lift.
Public criticism and legal action, not to mention a widely-reported $300,000 fine, against Lifestyle Lift should act as a deterrent against similar activities in the future; however, it is important to take patient reviews you see on the internet with a grain of salt. For men and women considering plastic surgery in Seattle or anywhere else, an in-person consultation with a board-certified plastic surgeon and a careful review of the surgeon’s certifications and credentials is the only way to determine if you should trust them with your health and your appearance.